In 1993, the city of Baton Rouge hosted the Women's International Bowling Congress, the U.S. National Senior Sports Classic IV, and the USATF Junior Olympic Track & Field Championships. Mayor Tom Ed McHugh saw the need for a group that would approach athletic events and activities like these on a full time basis.

Mayor McHugh brought in Jerry L. Stovall to become the first President/CEO of the Sports Foundation. When the Baton Rouge Area Sports Foundation was incorporated as a 501© 6 non-profit on June 14, 1994 the decision was made that the Sports Foundation would be:

A. Compact & Efficient

With a staff of two full-time employees and two interns, BRASF has limited overhead in order to focus on our mission of generating positive economic impact for the City of Baton Rouge.

B. Economically Streamlined

BRASF's total budget has grown from $125,000 in 1994 to nearly $300,000 in 2015. We have used our funds effectively and efficiently and feel that the $30,000,000 annual Estimated Economic Impact that we have achieved since 2009 is a good return on investment for our funding partners.

In 2014, BRASF's 65 supported events generated:
a. registered 42,000 athletes and participants
b. brought over 118,000 visitors
c. estimated economic impact of $31.6 million

C. Partnership Driven

Parts A and B will work only if part C is in place. Partnerships happen because of relationships that are developed between individuals. This is a key strategy in our organization. Our partners and sponsors understand our "partner first" mentality and work closely with us to host events, large and small, that bring participants and athletes to our city. Without the development of these partnerships, the accomplishments of the Sports Foundation over the past 21 years would simply not be possible.